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Since 1969, the ZENITH DEFY collection has stood as a symbol of unwavering strength and precision. Nicknamed the “time safe” for its robust construction and ability to protect the movement like a vault, the DEFY quickly became a benchmark in durability. Among its most iconic iterations was the... READ MORE
The Shapeshifting FIABA: A New Era Reimagined Maurice Lacroix turns the history books on their head, ushering in a bold new chapter for the FIABA collection. Meet the FIABA Square: debuting in twelve pebble-inspired versions, blending assertive aesthetics with Swiss craftsmanship. More than a watch –... READ MORE
TAG Heuer returns to Watches and Wonders Geneva 2025, celebrating its renewed role as Official Timekeeper of Formula 1® with a series of launches that represent its deep-rooted connection to the sport. The TAG Heuer Formula 1 Solargraph brings new energy to the track with solar-powered performance and... READ MORE
OMEGA’s innovative Worldtimer is now introduced into the Seamaster Planet Ocean collection. Since 2017, this captivating style has been a popular choice within the brand’s Aqua Terra 150M range. But now, the mechanical complexity and meticulous aesthetics are reimagined in a bold new ceramic... READ MORE
Baume & Mercier, the renowned Swiss watchmaking Maison, proudly unveils a unique creative concept to celebrate Valentine’s Day: The Shapes of Love. This poetic initiative harmoniously blends the Maison’s design mastery with its deeply rooted tradition of celebrating life’s special... READ MORE
This festive season, let Messika whisk you away to a radiant universe aglow with beautiful surprises. This year, the Maison has more winter warmers than ever and unveils a selection of precious designs for lighting up precious moments. Here is a closer look at our luxury gifts – unique jewelry pieces... READ MORE
True to the timeless spirit of the collection, the Classique 5177 and Classique 7787 combine the brilliance of two noble materials - platinum and "Grand Feu" enamel - with the technical expertise embodied by two tried-and-tested automatic movements: the Manufacture calibres 777 Q and 591... READ MORE
New bridal campaign tells the story of a love like no other; showcasing iconic diamonds at landmark locations in the City of Love. Graff has unveiled a captivating new bridal campaign – a cinematic love story that pays homage to an incomparable romance, set in the most romantic city in the... READ MORE
Le Locle, July 3, 2024: As the days get longer and mercury rises, ZENITH is celebrating the summer season with the first-ever DEFY Skyline model in white ceramic, paired with a blue skeleton movement and dial for the perfect aestival touch. A modern successor to the very first ZENITH DEFY... READ MORE
The inspiration for this very precious collection comes from far, far away. The game of dominoes was born in China in 1100. It was brought to Europe by Italians only 500 years later, and it then spread to the entire world, becoming a traditional source of... READ MORE
Baume & Mercier Riviera 10769 The Riviera Baumatic 10769 embodies the mineral facet of the Riviera by featuring a steel case paired with a sandblasted titanium bezel. This 42 mm timepiece houses a manufacture Baumatic movement ensuring precision and durability, complemented by a sapphire blue dial and... READ MORE
The Olympic Games are the greatest sporting show on Earth, and at Paris 2024, that legacy is set to continue. OMEGA will be there as Official Timekeeper for the 31st time in history, recording the dreams of the world’s best athletes. This new Seamaster Diver 300M is a celebration of the occasion and... READ MORE
In a momentous collaboration that echoes the harmony of precision and style, Chronograph Armenia proudly announces its new role as the official representative of Tag Heuer in the heart of Armenia. As of December, Chronograph has become the exclusive gateway to the world of Tag Heuer’s... READ MORE
We are thrilled to announce a momentous collaboration that brings together the epitome of luxury and sophistication. Chronograph Boutique, your esteemed destination for curated timepieces and accessories, is proud to introduce the arrival of Gucci Jewelry to our discerning clientele in... READ MORE
Latest annual limited edition writing instrument celebrates the storytelling genius of the author of classic literary favourite “Treasure Island” With its Writers Edition, Montblanc spotlights the creativity and artistry of the prolific writers who shaped world literature and left a lasting... READ MORE
Maurice Lacroix is pleased to unveil the new PONTOS S Diver, a watch that’s not afraid of getting its hair wet. Revisiting the first generation model of 2013, the Jura-based brand has created a divers’ watch incorporating numerous enhancements while still retaining the spirit of... READ MORE
New Colors Grace the Récital 23 Just in time for long, sun-drenched days, the House of BOVET is introducing two new colors into the Récital 23 range – vibrant green and baby blue, both set with brilliant white diamonds. The Récital 23, a favorite in the BOVET collection for... READ MORE
We are happy to announce that Chronograph boutique has received THE BIZZ World Business Award 2022. BIZZ was created by World Confederation of Businesses (WORLDCOB). Founded in 2004 in Houston, Texas, USA. It has approximately 3,500 members representing over 130 countries. The... READ MORE
Continuing a legendary passion for science and space, OMEGA has taken part in the Starmus VI Festival this year, hosted in Yerevan, Armenia. As it has done for the past two editions, the brand was proud to award an exclusively designed Speedmaster Moonwatch to each of the individual winners of the Stephen... READ MORE
On the anniversary of history’s first moon landing, Buzz Aldrin has spent time with OMEGA, reflecting on the hours, and the watch, that made history on July 21st, 1969. The astronaut was the Lunar Module Pilot of Apollo 11 when it touched down on the Sea of Tranquillity exactly 53 years ago.... READ MORE
Lindy Hemming, the Oscar-winning costume designer, was responsible for casting 007’s watch in GoldenEye. She said, “I was convinced that Commander Bond, a naval man, a diver and a discreet gentleman of the world would wear the Seamaster with the blue dial.” We agree,... READ MORE
Angelina Jolie wearing Vhernier Dondolo earclipsat the premiere of the movie Eternals which took place in Rome yesterday, October24th. Chronograph Armenia is the exclusive retailer of Vhernier. ... READ MORE
In October 21, 22 Mrs. Birgit Linhart-Kaser, General Manager of Breitling and Jasmina Than, Breitling Sales Manager of Austria & Eastern Europe visited Chronograph Boutique. These days Chronograph Sales team had a useful and informative training about Breitling collections,... READ MORE
It was a special honor to welcome Mr. Yeprem Chakardemian, the founder of YEPREM brand, at Chronograph Boutique. Mr. Avetisyan, CEO of Chronograph, and Mr. Chakardemian shared ideas about the trends, market specifications. It was inspiring to hear Mr. Chakardemian’s highlights about jewellery... READ MORE
Ana de Armas, who plays Paloma in "No Time To Die", wears three haute joaillerie models from Chopard’s Green Carpet Collection in the 25th James Bond film. Crafted with respect for humankind and nature, these pieces will appear in "No Time To Die" coming to cinemas September... READ MORE
Երեխաների պաշտպանության միջազգային օրվանն ընդառաջ՝ մայիսի 27-հունիսի 2-ը Chronograph խ/ս-ում գործելու է մինչև -45% հատուկ առաջարկ մանկական ողջ տեսականու... READ MORE
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Chronograph խ/ս-ում մինչ ապրիլի 7-ը կգործի 10-30% զեղչ կանացի ողջ հավաքածուի համար։ Աքսեսուարների կանացի ողջ տեսականու համար գործում է 10% զեղչ, Style Avenue, Rebecca, APM Monaco... READ MORE
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Նվիրիր իրական տոն սիրելիին։ Հաշված օրեր են մնացել տարեմուտին։ Բոլորը պատրաստվում են սիրելիի տոնը իրական հեքիաթ դարձնել․ ցանկությունը, սերը հուշում են լավագույն... READ MORE
Նվիրիր իրական տոն սիրելիին։ Հաշված օրեր են մնացել տարեմուտին։ Բոլորը պատրաստվում են սիրելիի տոնը իրական հեքիաթ դարձնել․ ցանկությունը, սերը հուշում են լավագույն... READ MORE
Vacheron Constantin the Traditionnelle Twin Beat Perpetual Calendar wins the “Innovation prize" at the Grand Prix d'Horlogerie de Genève 2019. An authentically innovative model unveiled at the SIHH 2019, it reflects Vacheron Constantin’s two-fold technical and aesthetic... READ MORE
Chronograph boutique and Rebecca Italian brand reveal their new surprise for the fashion jewelry lovers. Rebecca brand launched My World Alphabet exclusive line with Armenian letters. A jewel that talks about you, highlights your confidence and the individuality. The best seller now is available in... READ MORE
Three of the world’s most distinguished actors Brad Pitt, Charlize Theron, and Adam Driver have committed their prodigious talents to the Breitling Cinema Squad. These stars have achieved incredible acclaim for their individual achievements but in the context of their #squadonamission... READ MORE
Drawing on its continually reinvented creative energy, Chopard accompanies today’s men and women in their search for aestheticism and self-fulfillment. True luxury isn’t looking at your watch to read the time; it’s savouring the endless spectacle of the passing of time,... READ MORE
Are you interesed in selling your timepiece at a competitive market price? You have an exceptional opportunity of trading in your old watch at Chronograph. Trading your watch will appeal to exchange the current watch for a desired new watch or jewellery from our brands. We buy your old watch once... READ MORE
Breguet La Marine 3 նոր ժամացույցները Երևանում են։ Նոր մոդելներն առանձնանում են իրենց ժամանակակից ոճով՝ միավորելով էլեգանտն ու սպորտայինը։ Նրանք վերահաստատում են Breguet-ի... READ MORE
HISTORY IS STILL BEING WRITTEN ... WATCHMAKER TO THE ROYAL NAVY Abraham-Louis Breguet took an early interest in all fields of horology, and notably that of marine chronometry. On December 10th 1814, a royal decree officially appointed him a member of the Bureau des Longitudes in Paris, a body that... READ MORE
Chronograph խանութ սրահը այսուհետ հնարավորություն է ընձեռում ձեռք բերել Ձեր սիրելի ժամացույցները, զարդերը և աքսեսուարները ապառիկ ֆինանսավորմամբ: Ապառիկ ֆինանսավորումը... READ MORE
Երեկ Հայաստանում էր Rebecca ապրանքանիշի միջազգային վաճառքի ղեկավար Ռիտա Բարտալինին։ Chronograph խ/ս-ի թիմին, ապա նաև Instagram հետևորդներին ուղիղ հեռարձակմամբ ներկայացրեց... READ MORE
For the past three years, ZENITH has been associated with Land Rover. In 2017 the creative partnership launched the Chronomaster El Primero Range Rover Velar, a model celebrating the iconic Range Rover name. A new vehicle deserved a new timepiece, and the next-generation Range Rover Evoque is paired with... READ MORE
Let them be witness to your mastery style. Quyen Mike fashion photographer's art works for Chopard ... READ MORE
Մի՛ սպասեք կատարյալ պահին, դարձրե՛ք այն կատարյալ՝ նվիրելով սեր և ջերմություն։ Chronograph խ/ս-ը սիրո տոնին ընդառաջ հրավիրում է գնումների -14% հատուկ առաջարկով, որը գործում... READ MORE
Chronograph խ/ս-ը հայոց բանակի տոնին ընդառաջ՝ հունվարի 21-28 ներկայացնում է շատ հատուկ առաջարկ միայն տղամարդկանց հավաքածուների համար։ Ի՞նչ նվիրել զինվորին, սիրելի տղամարդուն,... READ MORE
In the summer of 1884, IWC ushered in the digital era, and the first pocket watches with jumping numerals left the workshops. They were based on the Pallweber system developed by Josef Pallweber, and showed the hours and minutes in large numerals on rotating discs. As part of its jubilee collection, the... READ MORE
Chronograph boutique with Montegrappa partnership designed Erebuni-Yerevan 2800 Chronograph Special Edition pen celebrating 2800 years of Yerevan. Erebuni-Yerevan 2800 Chronograph Special Edition collection comes in 2 versions: roller pen and fountain pen both limited to 50 pieces. Holding the pen gives... READ MORE
The Maison crafts the ‘Oscars of sustainable fashion’ 23rd September 2018. Fashion and entertainment’s finest, took Milan by storm with the second edition of the Green Carpet Fashion Awards, Italia. Despite being a new addition to the fashion calendar, the awards have established... READ MORE
Vacheron Constantin unveils its new communications campaign “One of not many”. The signature of the new Vacheron Constantin communications campaign defines the exceptional universe it has embodied for more than 260 years. In the prestigious realm of Fine Watchmaking, this is a Maison for... READ MORE
Mr. Yeprem Chakardemian was honored to receive Forbes Middle East “Country's Top Leaders And Innovators” award during the FORBES 2018 Ceremony Award that took place at Le Royal Hotel – Dbayeh. Once a boy who dared to dream big among the harsh circumstances of the many wars he lived... READ MORE
Maurice Lacroix շվեյցարական ապրանքանիշը ներկայացնում է AIKON սիրված հավաքածուի նոր և բացառիկ շարքը: AIKON բացառիկ 4 ժամացույցները ներկայացված են միայն օնլայն տիրույթում և... READ MORE
Four years of development were required to complete the project launched in 2014. The Signing Machine, unveiled for the brand's 280th anniversary, continues the centuries-old tradition of mechanical Astonishment begun by its founder in 1738. It is no accident that the Jaquet Droz signature is often... READ MORE
As a part of its current international omnichannel advertising campaign, IWC Schaffhausen is releasing an interactive Virtual Reality (VR) movie. The innovative, fully immersive VR experience was developed in close collaboration with Google Spotlight Stories. It lets viewers embark on a motorbike ride to the... READ MORE
Created in 2001 at the initiative of Caroline Scheufele, a passionate film enthusiast, the Trophée Chopard annually rewards two youthful talents from the world of cinema. This year, the Trophée Chopard Committee chose to distinguish Australian actress Elizabeth Debicki and British actor Joe... READ MORE
A supreme confirmation of Chopard’s jewellery expertise For the Red Carpet Collection that Caroline Scheufele designs and dreams up every year, the Chopard Haute Joaillerie ateliers have crafted two incredibly lifelike orchid-shaped earrings. ... READ MORE
Roberto Coin is launching his new 2018/2019 campaign. Arizona Muse is once again the brand’s face and spokesmodel. Roberto Coin has chosen her, as he did for the last campaign, for the grace with which she interprets contemporary concepts of style and elegance. Photographer David Sims has created a... READ MORE
Chopard leads the watch and jewellery industry with a major and unique announcement: by July 2018, Chopard will use 100% Ethical Gold in its jewellery and watch creations As a family run business, sustainability has always been a core value, and today sees the culmination of a vision started more than 30... READ MORE
Geneva-based independent watchmaking brand RJ-Romain Jerome has been creating highly emotional and addictive timepieces since 2004, ushering in a new era in horology. Borrowing inspiration from nature’s raw elements - sea, earth and space - and reinterpreting history, culture and pop-culture legends,... READ MORE
The Breitling Navitimer Super 8 was inspired by the Reference 637, a stopwatch that pilots in the 1930s and 1940s wore strapped to their thighs. The Navitimer Super 8 expresses the distinctive, practical design elements of the Reference 637 in a big, bold wristwatch that is one of the stars of this... READ MORE
Racing in style Rosso Corsa, Speed Silver, British Racing Green, Vintage Blue and Speed Yellow were the colours allocated to the various nations competing in the world of motor racing. To celebrate the 30th anniversary of the partnership between Chopard and Mille Miglia, the Maison presents a new... READ MORE
In April, IWC Schaffhausen will kick off a worldwide omnichannel advertising campaign with actor Bradley Cooper. This is the first time that the Swiss luxury watch manufacturer has produced such an extensive on and offline campaign with a single ambassador as the face of the brand. Shot in the desert... READ MORE
Breguet made an identical replica of Winston Churchill’s “the Turnip” pocket watch for Darkest Hour, for which Gary Oldman won the Best Actor Oscar. Sir Winston Churchill may not have been the obvious choice for British Prime Minister, but Breguet certainly was his. Taking office during... READ MORE
On Sunday (18th February) Angelina Jolie wore Graff jewels to the BAFTA awards ceremony in London. A pair of diamond earrings expertly set into striking, concentric pear shape hoops (148 diamonds, 32.98 carats). A Bombé cocktail ring imperceptibly set with round... READ MORE
Glashütte Original is the official partner of the International Film Festival Berlin - the world's biggest audience festival. During the exciting festival days between February 15 and 25, they are looking forward to many “Capital Moments”: in Berlin, on the Red Carpet, in the... READ MORE
His diamond-heavy, glam rock-inspired jewels have been worn by Rihanna, Taylor Swift, Nicki Minaj and Jennifer Lopez. But for Alexandre Corrot, founder and artistic director of the Parisian jewelry brand Djula, there's more to his practice than popularity and star power. Ahead of this year's Doha... READ MORE
Jaquet Droz and the Haute Living celebrated the latest cover of the magazine featuring Kristaps Porzingis of the New York Knicks. The professional basketball player is wearing the new model of the brand, the Grande Seconde Moon in red gold. Meet the Grande Seconde Moon in red gold and stainless steel at... READ MORE
IWC Schaffhausen is turning 150. To celebrate this milestone, the company unveiled a special jubilee collection at the Salon International de la Haute Horlogerie (SIHH) watch fair in Geneva. IWC Tribute to Pallweber IWC Tribute to Pallweber IWC... READ MORE
GENEVA – 15 TO 19 JANUARY, 2018 SIHH is the year’s first gathering of professionals in the watch sector. Held in January, it sets the tone for the twelve months to come as it rolls out the latest trends. Professionals, journalists, collectors and watch enthusiasts will travel from all four... READ MORE
Beautiful and talented Gillian Anderson, star of X-Files, Hannibal and American Gods, receiving her Star on the Walk of Fame in Hollywood wearing Marco Bicego Diamond Lunaria and Masai. ... READ MORE
Sculptures, see-through lace, pearls and colorful crystals in a romantic mood where art meets fashion. The new Rebecca collections worn by models Kyona Van Santen and Anastasia Koval. ... READ MORE
As a prelude to the World Watch and Jewellery Show, Breguet presents the first new model of its 2018 collection. The inventor of the tourbillon regulator is introducing its Classique Tourbillon Extra-Plat Automatique in a “Grand Feu” enamel version. ... READ MORE
Get inspired to celebrate. Your Marco Bicego piece is here. ... READ MORE
Jaquet Droz is honoring its centuries-old history with the Middle Kingdom, with a stylish nature-inspired timepiece dedicated to the Chinese Year of the Dog. This new model benefits from all of the brand's creativity and expertise, and its exquisite storytelling promises to transport you to the heart... READ MORE
Laurence Graff has added another magnificent stone to our unrivalled roll call of famous diamonds – the 709 carat ‘Peace Diamond’. The 2nd largest rough diamond ever discovered in Sierra Leone, the Peace Diamond was unearthed near the village of Koryardu, by a team of five artisanal... READ MORE
In collaboration with Warner Bros. Consumer Products, on behalf of DC Entertainment, RJ-Romain Jerome is bringing back the caped crusader but this time in a new setting. With a 75-piece limited edition, the new Skylab Batman timepiece introduces a new facet of “The Dark Knight”. Looking into the... READ MORE
As an official licensee for the UEFA Champions League, Montegrappa announces a new pen collection certain to appeal to fans of “the beautiful game.” ... READ MORE
Senator Chronograph Panorama Date Glashutte Original The Senator Chronograph Panorama Date built for everyday use steps into the spotlight with the Saxon manufactory’s unmistakable flair for design. ... READ MORE
The Grand Prix d’Horlogerie de Genève has awarded the Mechanical Exception Watch Prize to Vacheron Constantin’s Les Cabinotiers Celestia Astronomical Grand Complication 3600․ 5 years of development 1 one-of-a-kind model 514 components 3 weeks of power reserve 23 complications... READ MORE
Zenith Defy LAB has been awarded the Innovation Watch Prize by The Grand Prix d’Horlogerie de Genève. ... READ MORE
As the crowning point of the celebrations marking the 20th anniversary of Chopard Manufacture, Chopard launches its first ever minute repeater: the L.U.C. Full Strike, featuring a number of world première features. Striking the hours, quarters and minutes on sapphire gongs, this standout model is in... READ MORE
The white lotus, an oriental flower of remarkable delicacy, symbolises purity of heart and mind. Chopard could not have imagined a finer emblem to compete in the Grand Prix d’Horlogerie de Genève. Embodying the encounter between the watchmaking know-how and the jewellery expertise cultivated by... READ MORE
At the 2017 edition of the Grand Prix d’Horlogerie de Genève, Chopard won the “Aiguille d’Or” Grand Prix for the L.U.C Full Strike watch and the Jewellery Watch Prize for its Lotus Blanc jewellery creation. ... READ MORE
An ancestral shape, first sculpted in its creator's mind, Calla has become one of the most iconic VHERNIER jewels and also the most generous. The Kogolong-crafted version is a magnificently white and bright collection. This is a limited edition from which the proceeds will be donated to the Andrea... READ MORE
"It honors the company's creative history with contemporary versions of its iconic pieces". Vacheron Constantin introduced five new Historiques models inspired from iconic vintage watches of the maison: Historiques Triple Calendrier 1948 2 models, Historiques Triple... READ MORE
On Wednesday, October 4, Breguet introduced the exclusive London launch of the “Classic Tour”, an event honoring the art of living of a true gentleman. Breguet chose to gather its guests in the exclusive setting of the highly selective Mark’s Club. ... READ MORE
Dresden and Florence are not just twinned since 1978 but are also related by parallels in terms of architecture, living traditions and the passion for craftsmanship. That is why A. Lange & Söhne has chosen Florence to be the city in which the new 1815 RATTRAPANTE PERPETUAL CALENDAR HANDWERKSKUNST... READ MORE
Weighing 1,109 carats Laurence Graff, chairman of Graff Diamonds, has acquired the world's most valuable rough diamond - the Lesedi La Rona - weighing a record breaking 1,109 carats. This acquisition marks a historic moment within the illustrious legacy of Graff and the career of its founder Laurence... READ MORE
IWC Schaffhausen launches new models in the Pilot’s Watch collection. The Big Pilot’s Watch Annual Calendar Edition “Antoine de Saint Exupéry” is the latest special edition created in honor of the French pilot and author. ... READ MORE
“Some watches tell time, some tell a story” Jaquet Droz integrated the moon phase into one of its legendary models, the Grande Seconde, while remaining perfectly true to the silhouette of the timepiece whose two interlaced dials form a figure eight, the symbol of completion and plenitude, and... READ MORE