Geneva-based independent watchmaking brand RJ-Romain Jerome has been creating highly emotional and addictive timepieces since 2004, ushering in a new era in horology. Borrowing inspiration from nature’s raw elements - sea, earth and space - and reinterpreting history, culture and pop-culture legends, the brand has presented since its inception very imaginative and unique creations, including its iconic “Moon Dust”, “Titanic”, “Spider-Man” and “Batman”.

This year, the brand embarks on a new journey that starts with a rebranding, from a new visual identity to a raw punchline. While keeping the best of its DNA, watchmaking values and state-of-the-art craftsmanship, RJ-Romain Jerome becomes RJ, taking on a fresher and bolder personality. And there is no better time to present this revamp than during the 2018 Basel industry fair!

Returning to the bare essentials and the human story for inspiration - as it always has, RJ masters pure, unprocessed elements, turning them into sophisticated watches that were meant to exist. And that is how #JustRaw, the brand’s new punchline, comes to life. Using technical and mechanical ingenuity has never been so raw.