Baume & Mercier, the renowned Swiss watchmaking Maison, proudly unveils a unique creative concept to celebrate Valentine’s Day: The Shapes of Love. This poetic initiative harmoniously blends the Maison’s design mastery with its deeply rooted tradition of celebrating life’s special moments and connections.
At the heart of this concept is an elegant ribbon motif, symbolizing the fluidity of love and the precision of shape. This ribbon artfully morphs into iconic watch shapes—round, rectangular, and dodecagonal—while also forming a heart—an evocative symbol of love, bridging the themes of design and human connection.
THREE TIMELESS COLLECTIONS: ICONS OF SHAPE AND STYLE
The Shapes of Love concept highlights three emblematic watch collections that showcase the Maison’s commitment to watchmaking expertise and innovation:
Clifton - Both classic and modern, the Clifton collection carries forward the watchmaking tradition through shapely curves, meticulous crafting, ideal dimensions, and the discreet sophistication of a round case.
Riviera - Bold and daring, the Riviera collection features a unique dodecagonal case that embodies sporty elegance and avant-garde design. A statement of confidence for those who seek individuality.
Hampton - A tribute to artistic refinement, the Hampton collection’s rectangular silhouettes are adorned with meticulous finishes, making it the ultimate choice for connoisseurs of modern elegance.
