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NEWS

IWC PRESENTS INTERACTIVE VR EXPERIENCE ON GOOGLE SPOTLIGHT STORIES

30 May 2018

As a part of its current international omnichannel advertising campaign, IWC Schaffhausen is releasing an interactive Virtual Reality (VR) movie. The innovative, fully immersive VR experience was developed in close collaboration with Google Spotlight Stories. It lets viewers embark on a motorbike ride to the Mojave Desert in California. The decisions they make along the way will influence the outcome of the story.

 

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