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Since 1969, the ZENITH DEFY collection has stood as a symbol of unwavering strength and precision. Nicknamed the “time safe” for its robust construction and ability to protect the movement like a vault, the DEFY quickly became a benchmark in durability. Among its most iconic iterations was the... READ MORE
The Shapeshifting FIABA: A New Era Reimagined Maurice Lacroix turns the history books on their head, ushering in a bold new chapter for the FIABA collection. Meet the FIABA Square: debuting in twelve pebble-inspired versions, blending assertive aesthetics with Swiss craftsmanship. More than a watch –... READ MORE
TAG Heuer returns to Watches and Wonders Geneva 2025, celebrating its renewed role as Official Timekeeper of Formula 1® with a series of launches that represent its deep-rooted connection to the sport. The TAG Heuer Formula 1 Solargraph brings new energy to the track with solar-powered performance and... READ MORE
OMEGA’s innovative Worldtimer is now introduced into the Seamaster Planet Ocean collection. Since 2017, this captivating style has been a popular choice within the brand’s Aqua Terra 150M range. But now, the mechanical complexity and meticulous aesthetics are reimagined in a bold new ceramic... READ MORE
Baume & Mercier, the renowned Swiss watchmaking Maison, proudly unveils a unique creative concept to celebrate Valentine’s Day: The Shapes of Love. This poetic initiative harmoniously blends the Maison’s design mastery with its deeply rooted tradition of celebrating life’s special... READ MORE
This festive season, let Messika whisk you away to a radiant universe aglow with beautiful surprises. This year, the Maison has more winter warmers than ever and unveils a selection of precious designs for lighting up precious moments. Here is a closer look at our luxury gifts – unique jewelry pieces... READ MORE
True to the timeless spirit of the collection, the Classique 5177 and Classique 7787 combine the brilliance of two noble materials - platinum and "Grand Feu" enamel - with the technical expertise embodied by two tried-and-tested automatic movements: the Manufacture calibres 777 Q and 591... READ MORE
New bridal campaign tells the story of a love like no other; showcasing iconic diamonds at landmark locations in the City of Love. Graff has unveiled a captivating new bridal campaign – a cinematic love story that pays homage to an incomparable romance, set in the most romantic city in the... READ MORE
Baume & Mercier Riviera 10769 The Riviera Baumatic 10769 embodies the mineral facet of the Riviera by featuring a steel case paired with a sandblasted titanium bezel. This 42 mm timepiece houses a manufacture Baumatic movement ensuring precision and durability, complemented by a sapphire blue dial and... READ MORE
The Olympic Games are the greatest sporting show on Earth, and at Paris 2024, that legacy is set to continue. OMEGA will be there as Official Timekeeper for the 31st time in history, recording the dreams of the world’s best athletes. This new Seamaster Diver 300M is a celebration of the occasion and... READ MORE
Latest annual limited edition writing instrument celebrates the storytelling genius of the author of classic literary favourite “Treasure Island” With its Writers Edition, Montblanc spotlights the creativity and artistry of the prolific writers who shaped world literature and left a lasting... READ MORE
Maurice Lacroix is pleased to unveil the new PONTOS S Diver, a watch that’s not afraid of getting its hair wet. Revisiting the first generation model of 2013, the Jura-based brand has created a divers’ watch incorporating numerous enhancements while still retaining the spirit of... READ MORE
New Colors Grace the Récital 23 Just in time for long, sun-drenched days, the House of BOVET is introducing two new colors into the Récital 23 range – vibrant green and baby blue, both set with brilliant white diamonds. The Récital 23, a favorite in the BOVET collection for... READ MORE
We are happy to announce that Chronograph boutique has received THE BIZZ World Business Award 2022. BIZZ was created by World Confederation of Businesses (WORLDCOB). Founded in 2004 in Houston, Texas, USA. It has approximately 3,500 members representing over 130 countries. The... READ MORE
Continuing a legendary passion for science and space, OMEGA has taken part in the Starmus VI Festival this year, hosted in Yerevan, Armenia. As it has done for the past two editions, the brand was proud to award an exclusively designed Speedmaster Moonwatch to each of the individual winners of the Stephen... READ MORE
Lindy Hemming, the Oscar-winning costume designer, was responsible for casting 007’s watch in GoldenEye. She said, “I was convinced that Commander Bond, a naval man, a diver and a discreet gentleman of the world would wear the Seamaster with the blue dial.” We agree,... READ MORE
HISTORY IS STILL BEING WRITTEN ... WATCHMAKER TO THE ROYAL NAVY Abraham-Louis Breguet took an early interest in all fields of horology, and notably that of marine chronometry. On December 10th 1814, a royal decree officially appointed him a member of the Bureau des Longitudes in Paris, a body that... READ MORE
Chronograph խանութ սրահը այսուհետ հնարավորություն է ընձեռում ձեռք բերել Ձեր սիրելի ժամացույցները, զարդերը և աքսեսուարները ապառիկ ֆինանսավորմամբ: Ապառիկ ֆինանսավորումը... READ MORE
Երեկ Հայաստանում էր Rebecca ապրանքանիշի միջազգային վաճառքի ղեկավար Ռիտա Բարտալինին։ Chronograph խ/ս-ի թիմին, ապա նաև Instagram հետևորդներին ուղիղ հեռարձակմամբ ներկայացրեց... READ MORE
In the summer of 1884, IWC ushered in the digital era, and the first pocket watches with jumping numerals left the workshops. They were based on the Pallweber system developed by Josef Pallweber, and showed the hours and minutes in large numerals on rotating discs. As part of its jubilee collection, the... READ MORE
Chronograph boutique with Montegrappa partnership designed Erebuni-Yerevan 2800 Chronograph Special Edition pen celebrating 2800 years of Yerevan. Erebuni-Yerevan 2800 Chronograph Special Edition collection comes in 2 versions: roller pen and fountain pen both limited to 50 pieces. Holding the pen gives... READ MORE
Vacheron Constantin unveils its new communications campaign “One of not many”. The signature of the new Vacheron Constantin communications campaign defines the exceptional universe it has embodied for more than 260 years. In the prestigious realm of Fine Watchmaking, this is a Maison for... READ MORE
Mr. Yeprem Chakardemian was honored to receive Forbes Middle East “Country's Top Leaders And Innovators” award during the FORBES 2018 Ceremony Award that took place at Le Royal Hotel – Dbayeh. Once a boy who dared to dream big among the harsh circumstances of the many wars he lived... READ MORE
As a part of its current international omnichannel advertising campaign, IWC Schaffhausen is releasing an interactive Virtual Reality (VR) movie. The innovative, fully immersive VR experience was developed in close collaboration with Google Spotlight Stories. It lets viewers embark on a motorbike ride to the... READ MORE
Chopard leads the watch and jewellery industry with a major and unique announcement: by July 2018, Chopard will use 100% Ethical Gold in its jewellery and watch creations As a family run business, sustainability has always been a core value, and today sees the culmination of a vision started more than 30... READ MORE
Geneva-based independent watchmaking brand RJ-Romain Jerome has been creating highly emotional and addictive timepieces since 2004, ushering in a new era in horology. Borrowing inspiration from nature’s raw elements - sea, earth and space - and reinterpreting history, culture and pop-culture legends,... READ MORE
In April, IWC Schaffhausen will kick off a worldwide omnichannel advertising campaign with actor Bradley Cooper. This is the first time that the Swiss luxury watch manufacturer has produced such an extensive on and offline campaign with a single ambassador as the face of the brand. Shot in the desert... READ MORE
On Sunday (18th February) Angelina Jolie wore Graff jewels to the BAFTA awards ceremony in London. A pair of diamond earrings expertly set into striking, concentric pear shape hoops (148 diamonds, 32.98 carats). A Bombé cocktail ring imperceptibly set with round... READ MORE
His diamond-heavy, glam rock-inspired jewels have been worn by Rihanna, Taylor Swift, Nicki Minaj and Jennifer Lopez. But for Alexandre Corrot, founder and artistic director of the Parisian jewelry brand Djula, there's more to his practice than popularity and star power. Ahead of this year's Doha... READ MORE
Jaquet Droz and the Haute Living celebrated the latest cover of the magazine featuring Kristaps Porzingis of the New York Knicks. The professional basketball player is wearing the new model of the brand, the Grande Seconde Moon in red gold. Meet the Grande Seconde Moon in red gold and stainless steel at... READ MORE
Beautiful and talented Gillian Anderson, star of X-Files, Hannibal and American Gods, receiving her Star on the Walk of Fame in Hollywood wearing Marco Bicego Diamond Lunaria and Masai. ... READ MORE
As a prelude to the World Watch and Jewellery Show, Breguet presents the first new model of its 2018 collection. The inventor of the tourbillon regulator is introducing its Classique Tourbillon Extra-Plat Automatique in a “Grand Feu” enamel version. ... READ MORE
In collaboration with Warner Bros. Consumer Products, on behalf of DC Entertainment, RJ-Romain Jerome is bringing back the caped crusader but this time in a new setting. With a 75-piece limited edition, the new Skylab Batman timepiece introduces a new facet of “The Dark Knight”. Looking into the... READ MORE
Senator Chronograph Panorama Date Glashutte Original The Senator Chronograph Panorama Date built for everyday use steps into the spotlight with the Saxon manufactory’s unmistakable flair for design. ... READ MORE
An ancestral shape, first sculpted in its creator's mind, Calla has become one of the most iconic VHERNIER jewels and also the most generous. The Kogolong-crafted version is a magnificently white and bright collection. This is a limited edition from which the proceeds will be donated to the Andrea... READ MORE
"It honors the company's creative history with contemporary versions of its iconic pieces". Vacheron Constantin introduced five new Historiques models inspired from iconic vintage watches of the maison: Historiques Triple Calendrier 1948 2 models, Historiques Triple... READ MORE
On Wednesday, October 4, Breguet introduced the exclusive London launch of the “Classic Tour”, an event honoring the art of living of a true gentleman. Breguet chose to gather its guests in the exclusive setting of the highly selective Mark’s Club. ... READ MORE
Dresden and Florence are not just twinned since 1978 but are also related by parallels in terms of architecture, living traditions and the passion for craftsmanship. That is why A. Lange & Söhne has chosen Florence to be the city in which the new 1815 RATTRAPANTE PERPETUAL CALENDAR HANDWERKSKUNST... READ MORE
Weighing 1,109 carats Laurence Graff, chairman of Graff Diamonds, has acquired the world's most valuable rough diamond - the Lesedi La Rona - weighing a record breaking 1,109 carats. This acquisition marks a historic moment within the illustrious legacy of Graff and the career of its founder Laurence... READ MORE
IWC Schaffhausen launches new models in the Pilot’s Watch collection. The Big Pilot’s Watch Annual Calendar Edition “Antoine de Saint Exupéry” is the latest special edition created in honor of the French pilot and author. ... READ MORE
“Some watches tell time, some tell a story” Jaquet Droz integrated the moon phase into one of its legendary models, the Grande Seconde, while remaining perfectly true to the silhouette of the timepiece whose two interlaced dials form a figure eight, the symbol of completion and plenitude, and... READ MORE