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NEWS 47

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  FIABA Square

  29 May 2025

  The Shapeshifting FIABA: A New Era Reimagined Maurice Lacroix turns the history books on their head, ushering in a bold new chapter for the FIABA collection. Meet the FIABA Square: debuting in twelve pebble-inspired versions, blending assertive aesthetics with Swiss craftsmanship. More than a watch –... READ MORE

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  TAG HEUER RACES INTO WATCHES & WONDERS 2025

  15 Apr 2025

  TAG Heuer returns to Watches and Wonders Geneva 2025, celebrating its renewed role as Official Timekeeper of Formula 1® with a series of launches that represent its deep-rooted connection to the sport. The TAG Heuer Formula 1 Solargraph brings new energy to the track with solar-powered performance and... READ MORE

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  OMEGA Introduces the New Seamaster Planet Ocean Worldtimer in Two Distinctive Colours

  18 Mar 2025

  OMEGA’s innovative Worldtimer is now introduced into the Seamaster Planet Ocean collection. Since 2017, this captivating style has been a popular choice within the brand’s Aqua Terra 150M range. But now, the mechanical complexity and meticulous aesthetics are reimagined in a bold new ceramic... READ MORE

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  BAUME & MERCIER CELEBRATES THE SHAPES OF LOVE

  13 Feb 2025

  Baume & Mercier, the renowned Swiss watchmaking Maison, proudly unveils a unique creative concept to celebrate Valentine’s Day: The Shapes of Love. This poetic initiative harmoniously blends the Maison’s design mastery with its deeply rooted tradition of celebrating life’s special... READ MORE

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  Messika for the festive season

  19 Dec 2024

  This festive season, let Messika whisk you away to a radiant universe aglow with beautiful surprises. This year, the Maison has more winter warmers than ever and unveils a selection of precious designs for lighting up precious moments. Here is a closer look at our luxury gifts – unique jewelry pieces... READ MORE

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  Classique 5177 & Classique 7787 : Dazzling interplay between platinum and

  05 Nov 2024

  True to the timeless spirit of the collection, the Classique 5177 and Classique 7787 combine the brilliance of two noble materials - platinum and "Grand Feu" enamel - with the technical expertise embodied by two tried-and-tested automatic movements: the Manufacture calibres 777 Q and 591... READ MORE

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  GRAFF PRESENTS AN INCOMPARABLE LOVE STORY IN PARIS

  12 Sep 2024

  New bridal campaign tells the story of a love like no other; showcasing iconic diamonds at landmark locations in the City of Love. Graff has unveiled a captivating new bridal campaign – a cinematic love story that pays homage to an incomparable romance, set in the most romantic city in the... READ MORE

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  ZENITH UNVEILS THE DEFY SKYLINE SKELETON IN WHITE CERAMIC

  28 Aug 2024

  Le Locle, July 3, 2024: As the days get longer and mercury rises, ZENITH is celebrating the summer season with the first-ever DEFY Skyline model in white ceramic, paired with a blue skeleton movement and dial for the perfect aestival touch. A modern successor to the very first ZENITH DEFY... READ MORE

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  Watches and Wonders 2024

  15 Apr 2024

  Baume & Mercier Riviera 10769 The Riviera Baumatic 10769 embodies the mineral facet of the Riviera by featuring a steel case paired with a sandblasted titanium bezel. This 42 mm timepiece houses a manufacture Baumatic movement ensuring precision and durability, complemented by a sapphire blue dial and... READ MORE

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  SEAMASTER DIVER 300M “PARIS 2024”

  28 Mar 2024

  The Olympic Games are the greatest sporting show on Earth, and at Paris 2024, that legacy is set to continue. OMEGA will be there as Official Timekeeper for the 31st time in history, recording the dreams of the world’s best athletes. This new Seamaster Diver 300M is a celebration of the occasion and... READ MORE

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  New Brand Alert: The Exclusive Partnership of Tag Heuer and Chronograph Armenia

  12 Jan 2024

  In a momentous collaboration that echoes the harmony of precision and style, Chronograph Armenia proudly announces its new role as the official representative of Tag Heuer in the heart of Armenia. As of December, Chronograph has become the exclusive gateway to the world of Tag Heuer’s... READ MORE

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  Unveiling Elegance: Gucci Jewelry Now Available at Chronograph Boutique, Armenia

  11 Dec 2023

  We are thrilled to announce a momentous collaboration that brings together the epitome of luxury and sophistication. Chronograph Boutique, your esteemed destination for curated timepieces and accessories, is proud to introduce the arrival of Gucci Jewelry to our discerning clientele in... READ MORE

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  Montblanc Writers Edition Homage to Robert Louis Stevenson

  10 Nov 2023

  Latest annual limited edition writing instrument celebrates the storytelling genius of the author of classic literary favourite “Treasure Island” With its Writers Edition, Montblanc spotlights the creativity and artistry of the prolific writers who shaped world literature and left a lasting... READ MORE

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  PONTOS S DIVER

  18 Aug 2023

  Maurice Lacroix is pleased to unveil the new PONTOS S Diver, a watch that’s not afraid of getting its hair wet. Revisiting the first generation model of 2013, the Jura-based brand has created a divers’ watch incorporating numerous enhancements while still retaining the spirit of... READ MORE

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  THE BIZZ World Business Award 2022

  23 Mar 2023

  We are happy to announce that Chronograph boutique has received THE BIZZ World Business Award 2022. BIZZ was created by World Confederation of Businesses (WORLDCOB). Founded in 2004 in Houston, Texas, USA. It has approximately 3,500 members representing over 130 countries. The... READ MORE

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  OMEGA REWARDS WINNERS AT THE STARMUS VI FESTIVAL

  06 Sep 2022

  Continuing a legendary passion for science and space, OMEGA has taken part in the Starmus VI Festival this year, hosted in Yerevan, Armenia. As it has done for the past two editions, the brand was proud to award an exclusively designed Speedmaster Moonwatch to each of the individual winners of the Stephen... READ MORE

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  OMEGA Casts A Light On Buzz Aldrin For The Moonlanding Anniversary

  25 Jul 2022

  On the anniversary of history’s first moon landing, Buzz Aldrin has spent time with OMEGA, reflecting on the hours, and the watch, that made history on July 21st, 1969.   The astronaut was the Lunar Module Pilot of Apollo 11 when it touched down on the Sea of Tranquillity exactly 53 years ago.... READ MORE

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  THE PERFECT WATCH FOR WORLD'S MOST BELOVED SPY

  24 Jun 2022

  Lindy Hemming, the Oscar-winning costume designer, was responsible for casting 007’s watch in GoldenEye. She said, “I was convinced that Commander Bond, a naval man, a diver and a discreet gentleman of the world would wear the Seamaster with the blue dial.” We agree,... READ MORE

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  Breitling General Manager and Area Sales Manager visited Chronograph Boutique

  22 Oct 2021

  In October 21, 22 Mrs. Birgit Linhart-Kaser, General Manager of Breitling and Jasmina Than, Breitling Sales Manager of Austria & Eastern Europe visited Chronograph Boutique.  These days Chronograph Sales team had a useful and informative training about Breitling collections,... READ MORE

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  GPHG Innovation prize is awarded to Vacheron Constantin

  08 Nov 2019

  Vacheron Constantin the Traditionnelle Twin Beat Perpetual Calendar wins the “Innovation prize" at the Grand Prix d'Horlogerie de Genève 2019. An authentically innovative model unveiled at the SIHH 2019, it reflects Vacheron Constantin’s two-fold technical and aesthetic... READ MORE

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  Made in Italy especially for you

  01 Oct 2019

  Chronograph boutique and Rebecca Italian brand reveal their new surprise for the fashion jewelry lovers. Rebecca brand launched My World Alphabet exclusive line with Armenian letters. A jewel that talks about you, highlights your confidence and the individuality. The best seller now is available in... READ MORE

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  The Breitling Cinema Squad

  25 Sep 2019

  Three of the world’s most distinguished actors Brad Pitt, Charlize Theron, and Adam Driver  have committed their prodigious talents to the Breitling Cinema Squad. These stars have achieved incredible acclaim for their individual achievements but in the context of their #squadonamission... READ MORE

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  Chopard stands for Contemporary and Ethical creations

  25 Sep 2019

  Drawing on its continually reinvented creative energy, Chopard accompanies today’s men and women in their search for aestheticism and self-fulfillment. True luxury isn’t looking at your watch to read the time; it’s savouring the endless spectacle of the passing of time,... READ MORE

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  TRADING IN YOUR OLD WATCH

  29 Jul 2019

  Are you interesed in selling your timepiece at a competitive market price? You have an exceptional opportunity of trading in your old watch at Chronograph. Trading your watch will appeal to exchange the current watch for a desired new watch or jewellery from our brands.  We buy your old watch once... READ MORE

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  BREGUET LA MARINE

  04 Jun 2019

  Breguet La Marine 3 նոր ժամացույցները Երևանում են։ Նոր մոդելներն առանձնանում են իրենց ժամանակակից ոճով՝ միավորելով էլեգանտն ու սպորտայինը։ Նրանք վերահաստատում են Breguet-ի... READ MORE

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  HISTORY IS STILL BEING WRITTEN

  20 May 2019

  HISTORY IS STILL BEING WRITTEN ... WATCHMAKER TO THE ROYAL NAVY Abraham-Louis Breguet took an early interest in all fields of horology, and notably that of marine chronometry. On December 10th 1814, a royal decree officially appointed him a member of the Bureau des Longitudes in Paris, a body that... READ MORE

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  ZENITH DEFY CLASSIC RANGE ROVER SPECIAL EDITION

  18 Mar 2019

  For the past three years, ZENITH has been associated with Land Rover. In 2017 the creative partnership launched the Chronomaster El Primero Range Rover Velar, a model celebrating the iconic Range Rover name. A new vehicle deserved a new timepiece, and the next-generation Range Rover Evoque is paired with... READ MORE

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  Chopard partner of the second Green Carpet Fashion Awards, Italia at La Scala during Milan Fashion Week

  27 Sep 2018

  The Maison crafts the ‘Oscars of sustainable fashion’ 23rd September 2018. Fashion and entertainment’s finest, took Milan by storm with the second edition of the Green Carpet Fashion Awards, Italia. Despite being a new addition to the fashion calendar, the awards have established... READ MORE

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  “One of not many”

  03 Sep 2018

  Vacheron Constantin unveils its new communications campaign   “One of not many”. The signature of the new Vacheron Constantin communications campaign defines the exceptional universe it has embodied for more than 260 years. In the prestigious realm of Fine Watchmaking, this is a Maison for... READ MORE

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  THE SIGNING MACHINE BY JAQUET DROZ: THE ART OF MECHANICAL ASTONISHMENT

  12 Jun 2018

  Four years of development were required to complete the project launched in 2014. The Signing Machine, unveiled for the brand's 280th anniversary, continues the centuries-old tradition of mechanical Astonishment begun by its founder in 1738. It is no accident that the Jaquet Droz signature is often... READ MORE

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  Red Carpet Collection 2018

  10 May 2018

  A supreme confirmation of Chopard’s jewellery expertise For the Red Carpet Collection that Caroline Scheufele designs and dreams up every year, the Chopard Haute Joaillerie ateliers have crafted two incredibly lifelike orchid-shaped earrings.       ... READ MORE

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  ROBERTO COIN RELEASES NEW 2018/2019 CAMPAIGN

  13 Apr 2018

  Roberto Coin is launching his new 2018/2019 campaign. Arizona Muse is once again the brand’s face and spokesmodel. Roberto Coin has chosen her, as he did for the last campaign, for the grace with which she interprets contemporary concepts of style and elegance. Photographer David Sims has created a... READ MORE

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  Chopard commits to 100% Ethical Gold

  03 Apr 2018

  Chopard leads the watch and jewellery industry with a major and unique announcement: by July 2018, Chopard will use 100% Ethical Gold in its jewellery and watch creations As a family run business, sustainability has always been a core value, and today sees the culmination of a vision started more than 30... READ MORE

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  RJ-ROMAIN JEROME BECOMES RJ

  26 Mar 2018

  Geneva-based independent watchmaking brand RJ-Romain Jerome has been creating highly emotional and addictive timepieces since 2004, ushering in a new era in horology. Borrowing inspiration from nature’s raw elements - sea, earth and space - and reinterpreting history, culture and pop-culture legends,... READ MORE

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  Mille Miglia Racing Colours

  20 Mar 2018

  Racing in style Rosso Corsa, Speed Silver, British Racing Green, Vintage Blue and Speed Yellow were the colours allocated to the various nations competing in the world of motor racing. To celebrate the 30th anniversary of the partnership between Chopard and Mille Miglia, the Maison presents a new... READ MORE

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  IWC LAUNCHES GLOBAL ADVERTISING CAMPAIGN WITH BRADLEY COOPER

  20 Mar 2018

  In April, IWC Schaffhausen will kick off a worldwide omnichannel advertising campaign with actor Bradley Cooper. This is the first time that the Swiss luxury watch manufacturer has produced such an extensive on and offline campaign with a single ambassador as the face of the brand. Shot in the desert... READ MORE

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  Churchill’s Breguet watch recreated for Darkest Hour

  09 Mar 2018

  Breguet made an identical replica of Winston Churchill’s “the Turnip” pocket watch for Darkest Hour, for which Gary Oldman won the Best Actor Oscar. Sir Winston Churchill may not have been the obvious choice for British Prime Minister, but Breguet certainly was his. Taking office during... READ MORE

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  Angelina Jolie wears Graff to the BAFTAs

  22 Feb 2018

  On Sunday (18th February) Angelina Jolie wore Graff  jewels to the BAFTA awards ceremony in London.    A pair of diamond earrings expertly set into striking, concentric pear shape hoops (148 diamonds, 32.98 carats).  A Bombé cocktail ring imperceptibly set with round... READ MORE

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  The 68th Berlinale has started!

  20 Feb 2018

  Glashütte Original is the official partner of the International Film Festival Berlin - the world's biggest audience festival. During the exciting festival days between February 15 and 25, they are looking forward to many “Capital Moments”: in Berlin, on the Red Carpet, in the... READ MORE

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  Do you know where your diamonds come from? Djula's Alexandre Corrot on tracing your stones

  16 Feb 2018

  His diamond-heavy, glam rock-inspired jewels have been worn by Rihanna, Taylor Swift, Nicki Minaj and Jennifer Lopez. But for Alexandre Corrot, founder and artistic director of the Parisian jewelry brand Djula, there's more to his practice than popularity and star power. Ahead of this year's Doha... READ MORE

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  HAUTE LIVING AND JAQUET DROZ CELEBRATES KRISTAPS PORZINGIS

  22 Jan 2018

  Jaquet Droz and the Haute Living celebrated the latest cover of the magazine featuring Kristaps Porzingis of the New York Knicks. The professional basketball player is wearing the new model of the brand, the Grande Seconde Moon in red gold. Meet the Grande Seconde Moon in red gold and stainless steel at... READ MORE

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  SKYLAB BATMAN

  15 Dec 2017

  In collaboration with Warner Bros. Consumer Products, on behalf of DC Entertainment, RJ-Romain Jerome is bringing back the caped crusader but this time in a new setting. With a 75-piece limited edition, the new Skylab Batman timepiece introduces a new facet of “The Dark Knight”. Looking into the... READ MORE

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  The Cabinotiers Celestia Astronomical Grand Complication 3600 wins theMechanical Exception Watch Prize

  19 Nov 2017

  The Grand Prix d’Horlogerie de Genève has awarded the Mechanical Exception Watch Prize to Vacheron Constantin’s Les Cabinotiers Celestia Astronomical Grand Complication 3600․ 5 years of development 1 one-of-a-kind model 514 components 3 weeks of power reserve 23 complications... READ MORE

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  Chopard L.U.C Full Strike

  17 Nov 2017

  As the crowning point of the celebrations marking the 20th anniversary of Chopard Manufacture, Chopard launches its first ever minute repeater: the L.U.C. Full Strike, featuring a number of world première features. Striking the hours, quarters and minutes on sapphire gongs, this standout model is in... READ MORE

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  The Calla Pendant, an Icon that's Dedicated to the Children of Haiti

  06 Oct 2017

  An ancestral shape, first sculpted in its creator's mind, Calla has become one of the most iconic VHERNIER jewels and also the most generous. The Kogolong-crafted version is a magnificently white and bright collection. This is a limited edition from which the proceeds will be donated to the Andrea... READ MORE

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  Vacheron Constantin HISTORIQUES

  05 Oct 2017

  "It honors the company's creative history with contemporary versions of its iconic pieces". Vacheron Constantin introduced five new Historiques models inspired from iconic vintage watches of the maison: Historiques Triple Calendrier 1948  2 models, Historiques Triple... READ MORE

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  Grande Seconde Moon the Magic of Reading Time

  15 Sep 2017

  “Some watches tell time, some tell a story” Jaquet Droz integrated the moon phase into one of its legendary models, the Grande Seconde, while remaining perfectly true to the silhouette of the timepiece whose two interlaced dials form a figure eight, the symbol of completion and plenitude, and... READ MORE