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NEWS 45

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  TAG HEUER RACES INTO WATCHES & WONDERS 2025

  15 Apr 2025

  TAG Heuer returns to Watches and Wonders Geneva 2025, celebrating its renewed role as Official Timekeeper of Formula 1® with a series of launches that represent its deep-rooted connection to the sport. The TAG Heuer Formula 1 Solargraph brings new energy to the track with solar-powered performance and... READ MORE

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  OMEGA Introduces the New Seamaster Planet Ocean Worldtimer in Two Distinctive Colours

  18 Mar 2025

  OMEGA’s innovative Worldtimer is now introduced into the Seamaster Planet Ocean collection. Since 2017, this captivating style has been a popular choice within the brand’s Aqua Terra 150M range. But now, the mechanical complexity and meticulous aesthetics are reimagined in a bold new ceramic... READ MORE

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  BAUME & MERCIER CELEBRATES THE SHAPES OF LOVE

  13 Feb 2025

  Baume & Mercier, the renowned Swiss watchmaking Maison, proudly unveils a unique creative concept to celebrate Valentine’s Day: The Shapes of Love. This poetic initiative harmoniously blends the Maison’s design mastery with its deeply rooted tradition of celebrating life’s special... READ MORE

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  Messika for the festive season

  19 Dec 2024

  This festive season, let Messika whisk you away to a radiant universe aglow with beautiful surprises. This year, the Maison has more winter warmers than ever and unveils a selection of precious designs for lighting up precious moments. Here is a closer look at our luxury gifts – unique jewelry pieces... READ MORE

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  Classique 5177 & Classique 7787 : Dazzling interplay between platinum and

  05 Nov 2024

  True to the timeless spirit of the collection, the Classique 5177 and Classique 7787 combine the brilliance of two noble materials - platinum and "Grand Feu" enamel - with the technical expertise embodied by two tried-and-tested automatic movements: the Manufacture calibres 777 Q and 591... READ MORE

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  GRAFF PRESENTS AN INCOMPARABLE LOVE STORY IN PARIS

  12 Sep 2024

  New bridal campaign tells the story of a love like no other; showcasing iconic diamonds at landmark locations in the City of Love. Graff has unveiled a captivating new bridal campaign – a cinematic love story that pays homage to an incomparable romance, set in the most romantic city in the... READ MORE

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  ZENITH UNVEILS THE DEFY SKYLINE SKELETON IN WHITE CERAMIC

  28 Aug 2024

  Le Locle, July 3, 2024: As the days get longer and mercury rises, ZENITH is celebrating the summer season with the first-ever DEFY Skyline model in white ceramic, paired with a blue skeleton movement and dial for the perfect aestival touch. A modern successor to the very first ZENITH DEFY... READ MORE

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  DOMINO AND THE POWER OF GAMES

  14 Jun 2024

    The inspiration for this very precious collection comes from far, far away. The game of dominoes was born in China in 1100. It was brought to Europe by Italians only 500 years later, and it then spread to the entire world, becoming a traditional source of... READ MORE

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  Watches and Wonders 2024

  15 Apr 2024

  Baume & Mercier Riviera 10769 The Riviera Baumatic 10769 embodies the mineral facet of the Riviera by featuring a steel case paired with a sandblasted titanium bezel. This 42 mm timepiece houses a manufacture Baumatic movement ensuring precision and durability, complemented by a sapphire blue dial and... READ MORE

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  SEAMASTER DIVER 300M “PARIS 2024”

  28 Mar 2024

  The Olympic Games are the greatest sporting show on Earth, and at Paris 2024, that legacy is set to continue. OMEGA will be there as Official Timekeeper for the 31st time in history, recording the dreams of the world’s best athletes. This new Seamaster Diver 300M is a celebration of the occasion and... READ MORE

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  New Brand Alert: The Exclusive Partnership of Tag Heuer and Chronograph Armenia

  12 Jan 2024

  In a momentous collaboration that echoes the harmony of precision and style, Chronograph Armenia proudly announces its new role as the official representative of Tag Heuer in the heart of Armenia. As of December, Chronograph has become the exclusive gateway to the world of Tag Heuer’s... READ MORE

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  Unveiling Elegance: Gucci Jewelry Now Available at Chronograph Boutique, Armenia

  11 Dec 2023

  We are thrilled to announce a momentous collaboration that brings together the epitome of luxury and sophistication. Chronograph Boutique, your esteemed destination for curated timepieces and accessories, is proud to introduce the arrival of Gucci Jewelry to our discerning clientele in... READ MORE

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  Montblanc Writers Edition Homage to Robert Louis Stevenson

  10 Nov 2023

  Latest annual limited edition writing instrument celebrates the storytelling genius of the author of classic literary favourite “Treasure Island” With its Writers Edition, Montblanc spotlights the creativity and artistry of the prolific writers who shaped world literature and left a lasting... READ MORE

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  PONTOS S DIVER

  18 Aug 2023

  Maurice Lacroix is pleased to unveil the new PONTOS S Diver, a watch that’s not afraid of getting its hair wet. Revisiting the first generation model of 2013, the Jura-based brand has created a divers’ watch incorporating numerous enhancements while still retaining the spirit of... READ MORE

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  Precious Time: Combining High Watchmaking and High Jewelry

  18 Jul 2023

  New Colors Grace the Récital 23 Just in time for long, sun-drenched days, the House of BOVET is introducing two new colors into the Récital 23 range – vibrant green and baby blue, both set with brilliant white diamonds. The Récital 23, a favorite in the BOVET collection for... READ MORE

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  THE BIZZ World Business Award 2022

  23 Mar 2023

  We are happy to announce that Chronograph boutique has received THE BIZZ World Business Award 2022. BIZZ was created by World Confederation of Businesses (WORLDCOB). Founded in 2004 in Houston, Texas, USA. It has approximately 3,500 members representing over 130 countries. The... READ MORE

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  OMEGA REWARDS WINNERS AT THE STARMUS VI FESTIVAL

  06 Sep 2022

  Continuing a legendary passion for science and space, OMEGA has taken part in the Starmus VI Festival this year, hosted in Yerevan, Armenia. As it has done for the past two editions, the brand was proud to award an exclusively designed Speedmaster Moonwatch to each of the individual winners of the Stephen... READ MORE

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  OMEGA Casts A Light On Buzz Aldrin For The Moonlanding Anniversary

  25 Jul 2022

  On the anniversary of history’s first moon landing, Buzz Aldrin has spent time with OMEGA, reflecting on the hours, and the watch, that made history on July 21st, 1969.   The astronaut was the Lunar Module Pilot of Apollo 11 when it touched down on the Sea of Tranquillity exactly 53 years ago.... READ MORE

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  THE PERFECT WATCH FOR WORLD'S MOST BELOVED SPY

  24 Jun 2022

  Lindy Hemming, the Oscar-winning costume designer, was responsible for casting 007’s watch in GoldenEye. She said, “I was convinced that Commander Bond, a naval man, a diver and a discreet gentleman of the world would wear the Seamaster with the blue dial.” We agree,... READ MORE

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  Mr. Yeprem Chakardemian visited Chronograph Boutique

  15 Oct 2021

  It was a special honor to welcome Mr. Yeprem Chakardemian, the founder of YEPREM brand, at Chronograph Boutique.  Mr. Avetisyan, CEO of Chronograph, and Mr. Chakardemian shared ideas about the trends, market specifications. It was inspiring to hear Mr. Chakardemian’s highlights about jewellery... READ MORE

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  Chopard X No Time To Die

  27 Sep 2021

  Ana de Armas, who plays Paloma in "No Time To Die", wears three haute joaillerie models from Chopard’s Green Carpet Collection in the 25th James Bond film. Crafted with respect for humankind and nature, these pieces will appear in "No Time To Die" coming to cinemas September... READ MORE

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  GPHG Innovation prize is awarded to Vacheron Constantin

  08 Nov 2019

  Vacheron Constantin the Traditionnelle Twin Beat Perpetual Calendar wins the “Innovation prize" at the Grand Prix d'Horlogerie de Genève 2019. An authentically innovative model unveiled at the SIHH 2019, it reflects Vacheron Constantin’s two-fold technical and aesthetic... READ MORE

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  The Breitling Cinema Squad

  25 Sep 2019

  Three of the world’s most distinguished actors Brad Pitt, Charlize Theron, and Adam Driver  have committed their prodigious talents to the Breitling Cinema Squad. These stars have achieved incredible acclaim for their individual achievements but in the context of their #squadonamission... READ MORE

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  Chopard stands for Contemporary and Ethical creations

  25 Sep 2019

  Drawing on its continually reinvented creative energy, Chopard accompanies today’s men and women in their search for aestheticism and self-fulfillment. True luxury isn’t looking at your watch to read the time; it’s savouring the endless spectacle of the passing of time,... READ MORE

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  HISTORY IS STILL BEING WRITTEN

  20 May 2019

  HISTORY IS STILL BEING WRITTEN ... WATCHMAKER TO THE ROYAL NAVY Abraham-Louis Breguet took an early interest in all fields of horology, and notably that of marine chronometry. On December 10th 1814, a royal decree officially appointed him a member of the Bureau des Longitudes in Paris, a body that... READ MORE

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  ZENITH DEFY CLASSIC RANGE ROVER SPECIAL EDITION

  18 Mar 2019

  For the past three years, ZENITH has been associated with Land Rover. In 2017 the creative partnership launched the Chronomaster El Primero Range Rover Velar, a model celebrating the iconic Range Rover name. A new vehicle deserved a new timepiece, and the next-generation Range Rover Evoque is paired with... READ MORE

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  Be My Valentine

  07 Feb 2019

  Մի՛ սպասեք կատարյալ պահին, դարձրե՛ք այն կատարյալ՝ նվիրելով սեր և ջերմություն։ Chronograph խ/ս-ը սիրո տոնին ընդառաջ հրավիրում է գնումների -14% հատուկ առաջարկով, որը  գործում... READ MORE

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  The first wristwatch with a jumping-numeral display

  08 Jan 2019

  In the summer of 1884, IWC ushered in the digital era, and the first pocket watches with jumping numerals left the workshops. They were based on the Pallweber system developed by Josef Pallweber, and showed the hours and minutes in large numerals on rotating discs. As part of its jubilee collection, the... READ MORE

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  Montegrappa Erebuni-Yerevan 2800

  10 Oct 2018

  Chronograph boutique with Montegrappa partnership designed Erebuni-Yerevan 2800 Chronograph Special Edition pen celebrating 2800 years of Yerevan. Erebuni-Yerevan 2800 Chronograph Special Edition collection comes in 2 versions: roller pen and fountain pen both limited to 50 pieces. Holding the pen gives... READ MORE

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  “One of not many”

  03 Sep 2018

  Vacheron Constantin unveils its new communications campaign   “One of not many”. The signature of the new Vacheron Constantin communications campaign defines the exceptional universe it has embodied for more than 260 years. In the prestigious realm of Fine Watchmaking, this is a Maison for... READ MORE

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  THE SIGNING MACHINE BY JAQUET DROZ: THE ART OF MECHANICAL ASTONISHMENT

  12 Jun 2018

  Four years of development were required to complete the project launched in 2014. The Signing Machine, unveiled for the brand's 280th anniversary, continues the centuries-old tradition of mechanical Astonishment begun by its founder in 1738. It is no accident that the Jaquet Droz signature is often... READ MORE

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  Trophée Chopard 2018

  21 May 2018

  Created in 2001 at the initiative of Caroline Scheufele, a passionate film enthusiast, the Trophée Chopard annually rewards two youthful talents from the world of cinema. This year, the Trophée Chopard Committee chose to distinguish Australian actress Elizabeth Debicki and British actor Joe... READ MORE

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  ROBERTO COIN RELEASES NEW 2018/2019 CAMPAIGN

  13 Apr 2018

  Roberto Coin is launching his new 2018/2019 campaign. Arizona Muse is once again the brand’s face and spokesmodel. Roberto Coin has chosen her, as he did for the last campaign, for the grace with which she interprets contemporary concepts of style and elegance. Photographer David Sims has created a... READ MORE

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  Chopard commits to 100% Ethical Gold

  03 Apr 2018

  Chopard leads the watch and jewellery industry with a major and unique announcement: by July 2018, Chopard will use 100% Ethical Gold in its jewellery and watch creations As a family run business, sustainability has always been a core value, and today sees the culmination of a vision started more than 30... READ MORE

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  RJ-ROMAIN JEROME BECOMES RJ

  26 Mar 2018

  Geneva-based independent watchmaking brand RJ-Romain Jerome has been creating highly emotional and addictive timepieces since 2004, ushering in a new era in horology. Borrowing inspiration from nature’s raw elements - sea, earth and space - and reinterpreting history, culture and pop-culture legends,... READ MORE

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  THE BREITLING NAVITIMER SUPER 8

  23 Mar 2018

  The Breitling Navitimer Super 8 was inspired by the Reference 637, a stopwatch that pilots in the 1930s and 1940s wore strapped to their thighs. The Navitimer Super 8 expresses the distinctive, practical design elements of the Reference 637 in a big, bold wristwatch that is one of the stars of this... READ MORE

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  Mille Miglia Racing Colours

  20 Mar 2018

  Racing in style Rosso Corsa, Speed Silver, British Racing Green, Vintage Blue and Speed Yellow were the colours allocated to the various nations competing in the world of motor racing. To celebrate the 30th anniversary of the partnership between Chopard and Mille Miglia, the Maison presents a new... READ MORE

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  Churchill’s Breguet watch recreated for Darkest Hour

  09 Mar 2018

  Breguet made an identical replica of Winston Churchill’s “the Turnip” pocket watch for Darkest Hour, for which Gary Oldman won the Best Actor Oscar. Sir Winston Churchill may not have been the obvious choice for British Prime Minister, but Breguet certainly was his. Taking office during... READ MORE

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  The 68th Berlinale has started!

  20 Feb 2018

  Glashütte Original is the official partner of the International Film Festival Berlin - the world's biggest audience festival. During the exciting festival days between February 15 and 25, they are looking forward to many “Capital Moments”: in Berlin, on the Red Carpet, in the... READ MORE

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  SKYLAB BATMAN

  15 Dec 2017

  In collaboration with Warner Bros. Consumer Products, on behalf of DC Entertainment, RJ-Romain Jerome is bringing back the caped crusader but this time in a new setting. With a 75-piece limited edition, the new Skylab Batman timepiece introduces a new facet of “The Dark Knight”. Looking into the... READ MORE

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  TROPHY COLLECTION

  15 Dec 2017

  As an official licensee for the UEFA Champions League, Montegrappa announces a new pen collection certain to appeal to fans of “the beautiful game.” ... READ MORE

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  The Cabinotiers Celestia Astronomical Grand Complication 3600 wins theMechanical Exception Watch Prize

  19 Nov 2017

  The Grand Prix d’Horlogerie de Genève has awarded the Mechanical Exception Watch Prize to Vacheron Constantin’s Les Cabinotiers Celestia Astronomical Grand Complication 3600․ 5 years of development 1 one-of-a-kind model 514 components 3 weeks of power reserve 23 complications... READ MORE

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  Vacheron Constantin HISTORIQUES

  05 Oct 2017

  "It honors the company's creative history with contemporary versions of its iconic pieces". Vacheron Constantin introduced five new Historiques models inspired from iconic vintage watches of the maison: Historiques Triple Calendrier 1948  2 models, Historiques Triple... READ MORE

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  Breguet Launches the “Classic Tour” in London

  05 Oct 2017

  On Wednesday, October 4, Breguet introduced the exclusive London launch of the “Classic Tour”, an event honoring the art of living of a true gentleman. Breguet chose to gather its guests in the exclusive setting of the highly selective Mark’s Club. ... READ MORE

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  A CELEBRATION OF CRAFTSMANSHIP

  03 Oct 2017

  Dresden and Florence are not just twinned since 1978 but are also related by parallels in terms of architecture, living traditions and the passion for craftsmanship. That is why A. Lange & Söhne has chosen Florence to be the city in which the new 1815 RATTRAPANTE PERPETUAL CALENDAR HANDWERKSKUNST... READ MORE