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NEWS 25

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  DEEP IN THE ABYSS WITH THE DEFY EXTREME DIVER AND DEFY REVIVAL DIVER IN A SHADOW VERSION

  09 Jul 2025

  Since 1969, the ZENITH DEFY collection has stood as a symbol of unwavering strength and precision. Nicknamed the “time safe” for its robust construction and ability to protect the movement like a vault, the DEFY quickly became a benchmark in durability. Among its most iconic iterations was the... READ MORE

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  TAG HEUER RACES INTO WATCHES & WONDERS 2025

  15 Apr 2025

  TAG Heuer returns to Watches and Wonders Geneva 2025, celebrating its renewed role as Official Timekeeper of Formula 1® with a series of launches that represent its deep-rooted connection to the sport. The TAG Heuer Formula 1 Solargraph brings new energy to the track with solar-powered performance and... READ MORE

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  OMEGA Introduces the New Seamaster Planet Ocean Worldtimer in Two Distinctive Colours

  18 Mar 2025

  OMEGA’s innovative Worldtimer is now introduced into the Seamaster Planet Ocean collection. Since 2017, this captivating style has been a popular choice within the brand’s Aqua Terra 150M range. But now, the mechanical complexity and meticulous aesthetics are reimagined in a bold new ceramic... READ MORE

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  GRAFF PRESENTS AN INCOMPARABLE LOVE STORY IN PARIS

  12 Sep 2024

  New bridal campaign tells the story of a love like no other; showcasing iconic diamonds at landmark locations in the City of Love. Graff has unveiled a captivating new bridal campaign – a cinematic love story that pays homage to an incomparable romance, set in the most romantic city in the... READ MORE

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  DOMINO AND THE POWER OF GAMES

  14 Jun 2024

    The inspiration for this very precious collection comes from far, far away. The game of dominoes was born in China in 1100. It was brought to Europe by Italians only 500 years later, and it then spread to the entire world, becoming a traditional source of... READ MORE

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  Watches and Wonders 2024

  15 Apr 2024

  Baume & Mercier Riviera 10769 The Riviera Baumatic 10769 embodies the mineral facet of the Riviera by featuring a steel case paired with a sandblasted titanium bezel. This 42 mm timepiece houses a manufacture Baumatic movement ensuring precision and durability, complemented by a sapphire blue dial and... READ MORE

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  SEAMASTER DIVER 300M “PARIS 2024”

  28 Mar 2024

  The Olympic Games are the greatest sporting show on Earth, and at Paris 2024, that legacy is set to continue. OMEGA will be there as Official Timekeeper for the 31st time in history, recording the dreams of the world’s best athletes. This new Seamaster Diver 300M is a celebration of the occasion and... READ MORE

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  Montblanc Writers Edition Homage to Robert Louis Stevenson

  10 Nov 2023

  Latest annual limited edition writing instrument celebrates the storytelling genius of the author of classic literary favourite “Treasure Island” With its Writers Edition, Montblanc spotlights the creativity and artistry of the prolific writers who shaped world literature and left a lasting... READ MORE

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  PONTOS S DIVER

  18 Aug 2023

  Maurice Lacroix is pleased to unveil the new PONTOS S Diver, a watch that’s not afraid of getting its hair wet. Revisiting the first generation model of 2013, the Jura-based brand has created a divers’ watch incorporating numerous enhancements while still retaining the spirit of... READ MORE

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  Precious Time: Combining High Watchmaking and High Jewelry

  18 Jul 2023

  New Colors Grace the Récital 23 Just in time for long, sun-drenched days, the House of BOVET is introducing two new colors into the Récital 23 range – vibrant green and baby blue, both set with brilliant white diamonds. The Récital 23, a favorite in the BOVET collection for... READ MORE

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  Angelina Jolie wearing Vhernier

  25 Oct 2021

  Angelina Jolie wearing Vhernier Dondolo earclipsat the premiere of  the movie Eternals which took place in Rome yesterday, October24th.  Chronograph Armenia is the exclusive retailer of Vhernier.      ... READ MORE

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  Chopard X No Time To Die

  27 Sep 2021

  Ana de Armas, who plays Paloma in "No Time To Die", wears three haute joaillerie models from Chopard’s Green Carpet Collection in the 25th James Bond film. Crafted with respect for humankind and nature, these pieces will appear in "No Time To Die" coming to cinemas September... READ MORE

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  HISTORY IS STILL BEING WRITTEN

  20 May 2019

  HISTORY IS STILL BEING WRITTEN ... WATCHMAKER TO THE ROYAL NAVY Abraham-Louis Breguet took an early interest in all fields of horology, and notably that of marine chronometry. On December 10th 1814, a royal decree officially appointed him a member of the Bureau des Longitudes in Paris, a body that... READ MORE

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  Montegrappa Erebuni-Yerevan 2800

  10 Oct 2018

  Chronograph boutique with Montegrappa partnership designed Erebuni-Yerevan 2800 Chronograph Special Edition pen celebrating 2800 years of Yerevan. Erebuni-Yerevan 2800 Chronograph Special Edition collection comes in 2 versions: roller pen and fountain pen both limited to 50 pieces. Holding the pen gives... READ MORE

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  Chopard partner of the second Green Carpet Fashion Awards, Italia at La Scala during Milan Fashion Week

  27 Sep 2018

  The Maison crafts the ‘Oscars of sustainable fashion’ 23rd September 2018. Fashion and entertainment’s finest, took Milan by storm with the second edition of the Green Carpet Fashion Awards, Italia. Despite being a new addition to the fashion calendar, the awards have established... READ MORE

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  “One of not many”

  03 Sep 2018

  Vacheron Constantin unveils its new communications campaign   “One of not many”. The signature of the new Vacheron Constantin communications campaign defines the exceptional universe it has embodied for more than 260 years. In the prestigious realm of Fine Watchmaking, this is a Maison for... READ MORE

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  AIKON ONLINE EXCLUSIVE

  14 Aug 2018

  Maurice Lacroix շվեյցարական ապրանքանիշը ներկայացնում է AIKON սիրված հավաքածուի նոր և բացառիկ շարքը: AIKON բացառիկ 4 ժամացույցները ներկայացված են միայն օնլայն տիրույթում և... READ MORE

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  IWC PRESENTS INTERACTIVE VR EXPERIENCE ON GOOGLE SPOTLIGHT STORIES

  30 May 2018

  As a part of its current international omnichannel advertising campaign, IWC Schaffhausen is releasing an interactive Virtual Reality (VR) movie. The innovative, fully immersive VR experience was developed in close collaboration with Google Spotlight Stories. It lets viewers embark on a motorbike ride to the... READ MORE

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  Chopard commits to 100% Ethical Gold

  03 Apr 2018

  Chopard leads the watch and jewellery industry with a major and unique announcement: by July 2018, Chopard will use 100% Ethical Gold in its jewellery and watch creations As a family run business, sustainability has always been a core value, and today sees the culmination of a vision started more than 30... READ MORE

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  Churchill’s Breguet watch recreated for Darkest Hour

  09 Mar 2018

  Breguet made an identical replica of Winston Churchill’s “the Turnip” pocket watch for Darkest Hour, for which Gary Oldman won the Best Actor Oscar. Sir Winston Churchill may not have been the obvious choice for British Prime Minister, but Breguet certainly was his. Taking office during... READ MORE

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  Angelina Jolie wears Graff to the BAFTAs

  22 Feb 2018

  On Sunday (18th February) Angelina Jolie wore Graff  jewels to the BAFTA awards ceremony in London.    A pair of diamond earrings expertly set into striking, concentric pear shape hoops (148 diamonds, 32.98 carats).  A Bombé cocktail ring imperceptibly set with round... READ MORE

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  HAUTE LIVING AND JAQUET DROZ CELEBRATES KRISTAPS PORZINGIS

  22 Jan 2018

  Jaquet Droz and the Haute Living celebrated the latest cover of the magazine featuring Kristaps Porzingis of the New York Knicks. The professional basketball player is wearing the new model of the brand, the Grande Seconde Moon in red gold. Meet the Grande Seconde Moon in red gold and stainless steel at... READ MORE

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  SKYLAB BATMAN

  15 Dec 2017

  In collaboration with Warner Bros. Consumer Products, on behalf of DC Entertainment, RJ-Romain Jerome is bringing back the caped crusader but this time in a new setting. With a 75-piece limited edition, the new Skylab Batman timepiece introduces a new facet of “The Dark Knight”. Looking into the... READ MORE

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  TROPHY COLLECTION

  15 Dec 2017

  As an official licensee for the UEFA Champions League, Montegrappa announces a new pen collection certain to appeal to fans of “the beautiful game.” ... READ MORE

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  THE LESEDI LA RONA: GRAFF ACQUIRES THE WORLD’S LARGEST ROUGH DIAMOND

  03 Oct 2017

  Weighing 1,109 carats Laurence Graff, chairman of Graff Diamonds, has acquired the world's most valuable rough diamond - the Lesedi La Rona - weighing a record breaking 1,109 carats. This acquisition marks a historic moment within the illustrious legacy of Graff and the career of its founder Laurence... READ MORE