Four years of development were required to complete the project launched in 2014. The Signing Machine, unveiled for the brand's 280th anniversary, continues the centuries-old tradition of mechanical Astonishment begun by its founder in 1738. It is no accident that the Jaquet Droz signature is often... READ MORE
As a part of its current international omnichannel advertising campaign, IWC Schaffhausen is releasing an interactive Virtual Reality (VR) movie. The innovative, fully immersive VR experience was developed in close collaboration with Google Spotlight Stories. It lets viewers embark on a motorbike ride to the... READ MORE
Created in 2001 at the initiative of Caroline Scheufele, a passionate film enthusiast, the Trophée Chopard annually rewards two youthful talents from the world of cinema. This year, the Trophée Chopard Committee chose to distinguish Australian actress Elizabeth Debicki and British actor Joe... READ MORE