MIIORI derives its name from an Italian phrase "Mi-Amore" which translates as My Love and the word "Oro" for Gold and is entwined together to form the word MIIORI, pronounced as Me-One. MIIORI captures a woman's femininity and her mood. The double "I" symbolizes the duality of her personality – professional and strong yet sensual and coquettish. It has its roots in the zodiac symbol of the Gemini "II", which represents a dualistic personality.