Since 1969, the ZENITH DEFY collection has stood as a symbol of unwavering strength and precision. Nicknamed the “time safe” for its robust construction and ability to protect the movement like a vault, the DEFY quickly became a benchmark in durability. Among its most iconic iterations was the... READ MORE
The Shapeshifting FIABA: A New Era Reimagined Maurice Lacroix turns the history books on their head, ushering in a bold new chapter for the FIABA collection. Meet the FIABA Square: debuting in twelve pebble-inspired versions, blending assertive aesthetics with Swiss craftsmanship. More than a watch –... READ MORE
TAG Heuer returns to Watches and Wonders Geneva 2025, celebrating its renewed role as Official Timekeeper of Formula 1® with a series of launches that represent its deep-rooted connection to the sport. The TAG Heuer Formula 1 Solargraph brings new energy to the track with solar-powered performance and... READ MORE