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In 2017, luxury marketing specialist Nawal Laoui went on a trip around the world. In Tokyo, Laoui saw the creations of artisan jewelers using the pierced diamonds technique. Back in Paris, Laoui founded her jewelry brand Persée Paris, which is redefining contemporary diamond jewelry. The designer prefers a combination of 18K yellow gold with colored diamonds. The delicate designs of paired and mono-earrings, chain bracelets and pendant necklaces are changing the way diamonds are viewed, transforming them from artifacts that require a special occasion into everyday luxury.

 

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