New bridal campaign tells the story of a love like no other; showcasing iconic diamonds at landmark locations in the City of Love.

Graff has unveiled a captivating new bridal campaign – a cinematic love story that pays homage to an incomparable romance, set in the most romantic city in the world: Paris. Demonstrating a devotion akin to the magnificent depth, intensity and uniqueness of a Graff diamond, the story unfolds over six spellbinding scenes, beginning with an impassioned proposal in the gardens of the legendary Ritz Paris and culminating in a joyful moment captured outside the Graff Paris boutique on Place Vendôme.

A peerless selection of diamond engagement rings – from classic solitaires to intricate, detailed designs - wedding bands and bridal jewellery is worn throughout each chapter of the campaign alongside unique high jewellery designs and creations from Graff’s most coveted collections, including Butterfly, Tilda’s Bow and Laurence Graff Signature.

Under the guardianship of the Graff family, designers and artisans craft bridal jewels with perfect proportion and balance while intensifying the fire and brilliance at the heart of the diamond. With each creation, Graff honours the sacred bond of romance, infusing every piece with the passion and devotion that defines true love.

Francois Graff, Chief Executive Officer at Graff, commented: "From the first spark of inspiration to the final polished masterpiece, the journey of a Graff diamond is a testament to our unwavering commitment to love and beauty. As the years pass and stories unfold, we remain steadfast in our dedication to crafting the most exceptional tokens of love – creations that transcend time, the heirloom jewels of the future.”

For over six decades, Graff has been renowned for transforming the hidden wonders of the earth, weaving dreams into reality with each exquisite jewel it creates.

Every Graff engagement ring pays tribute to this exemplary expertise and carries within its name the legacy of the many stones that have passed through the House over the course of history: Icon, Promise, Paragon, Flame and Laurence Graff Signature.

Hero images from the campaign present an Icon ring featuring a 4 carat D Flawless round brilliant diamond hand selected by a member of the Graff family – worn alongside an elegant jewellery suite including contemporary climber earrings from Graff’s Butterfly collection.

The groom wears Laurence Graff Signature – the first unisex collection from the House; it reflects the many facets of the wearer’s personal love story and is inspired by the diamantaire founder of Graff and his legacy in cutting and polishing the world’s most beautiful stones.

Throughout the campaign, the rare diamonds synonymous with Graff are presented as the perfect partner for every bridal occasion – leaving a lasting impression and touching hearts in a way that sets the House apart from all others.